FuturLab’s Bullet Proof Definition Of Art
Since the dawn of time the arguments have raged – what exactly is Art? The question has become especially vexed over the last few decades as Computer Games have burst onto the scene and demanded a slice of the Art pie.
We’ve managed to nail the answer once and for all, thus ending centuries of debate, and are modestly prepared to share our findings with the world.
“Art is the profoundly satisfying experience that happens between an artefact and a person experiencing that artefact.”
- FuturLab, 2013
- Note that an ‘artefact’ is defined as anything man-made, so it doesn’t just mean physical objects such as paintings or sculptures. It includes Dance and other performance activities. Definitions of artefact include:
“Anything man-made, such as a spurious experimental result.”
- Note also that ‘satisfying’ doesn’t necessarily mean pleasurable. It means the satisfaction of criteria defined by the individual experiencing the artefact. That criteria might be ‘shock me’, ‘provoke me’ or ‘show me expression of the artist’ as much as it might be ‘stun me with beauty.’
Art is therefore an experience that takes place inside the human mind, and is not a thing.
This is Art:
Crafted by Jay Leno and his team, they could never have anticipated just how profound this experience would be for the people taking part and the millions of people who fell in love with it.
Nevertheless, that craft took an understanding of how to satisfy the human mind. It’s what Artists do.
Art vs Entertainment
Is a non-argument. They are one and the same, with the only perceived difference arising as a result of the relative distance between them along a scale from Shallow (a one-liner joke) to Profound (Danny Boyle’s 2012 Olympic Opening Ceremony).
If you consider something to be Art, then you have experienced it, and therefore it is Art for you, and perhaps you alone.
Great artists profoundly affect millions of people, but Art can be found wherever you choose to find it.
UPDATE: Now in print: [ImagineFX Magazine PDF]